When you want to get your press release out into the world, it is more important to ensure that you get relevant media coverage. There are two ways you can go about this, personally reach out to media outlets, or use a press release distribution service, a “wire”. Inarguably, using a wire service is more convenient for most crypto projects. They help you turn your news release into a marketing campaign asset, complete with quantifiable analytics.
With multiple wire services out there, it can be hard to decide which one to go with. We’ll run down PR Newswire vs Businesswire, two of the most famous wire services, and see how they compare to the crypto-focused service Chainwire.
Overview of PR Newswire vs. Business Wire vs Chainwire
Arguably, both PR Newswire and Businesswire offer comprehensive investor relations, public relations, and content distribution and analytics services. They give you access to thousands of premium channels, journalists, social media reach, and enhanced targeting and reporting. And they also offer fairly competitive pricing.
However, Chainwire is designed specifically to cater to crypto and blockchain businesses. It guarantees users coverage across hyper-targeted crypto and blockchain news sites. The Chainwire ecosystem is made up of the best blockchain and crypto news websites, which are directly connected to the Chainwire system. That means your crypto press and news releases are guaranteed coverage.
PR Newswire vs. Business Wire vs Chainwire
On the face of it, they all seemingly offer relatively similar services which can be customized to suit your crypto project’s specific needs. Here’s a comparison of PR Newswire vs Businesswire, and a review of Chainwire.
Both PR Newswire and Businesswire allow you to distribute your press release on a local, national, or global scale. They also have advanced targeting options that give you flexibility in the choice of media outlet for your release. Suffice to say, they both have thousands of credible journalists subscribed to them and can distribute your content to tens of thousands of popular outlets in multiple languages. However, in PR Newswire vs Businesswire, Businesswire has a far-reaching capability with over 100k websites and media outlets in 162 countries. PR Newswire, on the other hand, has over 8,000 websites and media outlets in 170 countries.
On the other hand, Chainwire gives you access to over 65 top crypto news outlets globally including CoinTelegraph, CryptoPotato, BeInCrypto, Bloomberg, Yahoo, Benzinga, Bitcoin.com, CoinSpeaker, etc. While the number of news outlets palls in comparison to PR Newswire and Businesswire, your crypto project benefits from the advantage of hyper-targeted crypto and blockchain news sites.
When it comes to sending out press releases about your crypto project, you’d want it to be as targeted as possible. The targeting features in both PR Newswire and Businesswire include industry, demographic-specific languages, and geo-location across states, regions, and countries.
In PR Newswire vs Businesswire precision targeting, PR Newswire excels at social media targeting. It offers targeting for 60 countries, and almost 200k influencers, journalists, reporters, and bloggers. Businesswire goes a step further and allows you to target over 160 specific countries, and narrow it down to editors, broadcasters, and key opinion leaders.
For a crypto project, you can take advantage of subject-specific targeting available on both PR Newswire and Businesswire and select platforms important to your strategy. However, Chainwire is tailor-made for crypto projects, with the best crypto publications directly connected to the Chainwire network. And since its distribution service is automated, you cannot request exclusion from particular media sites, and that saves you a lot of time. You also benefit from same-day distribution, and your news release will be featured on the homepage of all news outlets.
If you’re looking to only send out press releases, the minimum number of words per press release is 400 words for both PR Newswire and Businesswire. However, in PR Newswire vs Businesswire, Businesswire is significantly costlier than PR Newswire. You’ll pay at least $475 and $350 for PR Newswire. Note that PR Newswire charges an additional $325 if you want to attach multimedia content to your news release.
Generally, Businesswire pricing ranges between $475 and $4,195; while that of PR Newswire is between $350 and $8,700 depending on the scope of the distribution. Note that PR Newswire has an initial membership cost of $195.
Chainwire, on the other hand, has the most straightforward pricing structure. You can choose from three pricing levels – Lite, Standard, Premium, or Gold. The factor that distinguishes between these levels is primarily the number of guaranteed outlets that will publish your press release. Chainwire Lite costs $1,399 with eight guaranteed news outlets, the Standard package costs $2,499 with 16 guaranteed news outlets, $6,499 for the Premium option with over 65 guaranteed news outlets, and the Gold package costs $13,499 with over 65 guaranteed outlets including Cointelegraph.
PR Newswire, Businesswire, and Chainwire all provide you with a full list of media outlets that will publish your press release. And regardless of the package you choose, you’ll have access to the platform’s tracking and analytics. With PR Newswire and Businesswire, you can track the view for your press release social media engagement and shares, and multimedia interactions. You can also monitor the historical data for all your past and ongoing campaigns.
In PR Newswire vs Businesswire analytics, PR Newswire is a bit more sophisticated. It allows you to create reports from your press release campaigns and share them, providing a summary snapshot of specific and personalized trends with your campaign. you can monitor and track traffic sources, click-throughs, shares, and downloads.
For crypto projects, you can review your Chainwire campaign analytics directly from your dashboard. You get to view how many outlets published your release, how many more releases are still pending, and use third-party tracker integrations to monitor live hyperlinks.
The Best News Distribution Platform for Crypto Projects
Despite the recent mainstream acceptance of cryptocurrencies and blockchain projects, the industry is still very much a niche. And that means your PR and press releases are best handled by platforms dedicated to the blockchain industry. PR Newswire and Businesswire both have impressive wire services, with thousands of media outlets, and precision targeting. But as we’ve mentioned, Chainwire is the best press release distribution platform for crypto projects.
The Bottom Line
Press releases are an ideal way to get favorable media coverage and increase your brand exposure to reach new target markets, and they can be cost-effective compared to advertising. As we’ve seen, PR Newswire, Businesswire, and Chainwire are all powerful and relatively affordable. They all allow you to reach a relevant global audience. But in the battle of PR Newswire vs Businesswire vs Chainwire, we’ve seen that Chainwire is more adaptable for crypto projects.